In 2015 South Africa experienced water crisis, making 2015 the driest year on record according to SAWS. We thought what better way to impact the nation by educating the young ones on the importance of saving water by changing our daily habits. Together with the Department of Water and Sanitation we created an educational theatre piece campaign targeted at early childhood development leaners throughout South Africa. Ingenious Marketing created and brought the concept to live by reaching +100 00 learners, translating the play into seven national languages, playing across the nine provinces.
